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About

The Cultural Management & Policy Lab aims to enhance our cultural environment through innovative research on management and strategic issues of cultural contents and creative industry such as movie, music, online games, media such as news and broadcasting, and, surely, social media.

We bring about sustainable changes in our culture and society by (1) enhancing our understanding of culture, business and creative industry (2) discovering and disseminating economic, marketing, neuro-scientific, and technological solutions to challenges that creative industry faces (3) providing interdisciplinary understanding and knowledge about creative industry.

Our strategic focuses are (1) the economics and policy relevant research on a broad range of creative industry (2) the structured understanding of complex dynamics of creative industry (3) Consumer-Content Interaction (CCI) aiming to provide new and creative business model.

Our Research areas are:

C3 Micro

  • Online Digital Pricing Strategy
  • Long-tail and herding
  • WOM and Box Office Revenue
  • Review Mining with Natural Language Processing
  • Revealing Human Information Processing in Neuroscience perspective:
    Right or Left?
  • Efficacy of Game : the Positive Contribution of online Game
  • More Interaction, Higher Sales?

C3 Macro

  • The Effect of CT on Movie Industry
  • M&A, is it Sucessful in Cultural Industry?
  • Han wave, did it generated profit?:
    The Effect of Export on Firm Performance in Cultural Industry
  • Standard dization of Culture Technology

CT Policy

  • Do we need, CT, esp. In a movie Industy?
  • M&A, is it a good strategy for CT company?
  • Export and CT Industry development
  • Standardization of CT
  • Technology Forecasting of CT

Multi-disciplinary research

  • Economics & Marketing + Neuroscience + IT Neuro-Economics & Neuro-marketing
    • Shopping decision detection and analysis
    • Neuromedia analsis
    • Real pain verification
    • Mind Games

We bring about sustainable changes in culture and creative industry by:
  • enhancing our understanding of culture, business and creative industry
  • discovering and disseminating economic, marketing, neuro-scientific, and technological solutions to challenges that creative industry faces
  • providing interdisciplinary understanding and knowledge about creative industry
Our strategic focuses are:
  • the marketing, economics and policy relevant research on a broad range of creative industry
  • the structured understanding of complex dynamics of creative industry
  • Consumer-Content Interaction (CCI) aiming to provide creative innovation in creative industry 

Projects and Research Areas:
  • Business and Marketing Strategic issues in Creative Industry
  • Economics and Policy Analysis of Creative Industry
  • E-Business & Consumer-Computer Interaction (CCI)
  • Consumer-Computer Interaction (CCI) and Social Media Innovation
  • Neuroeconomics & Neuromarketing